Getting started with Product Pages

Last updated: October 9, 2026

Product Pages is the BetterReviews dashboard that turns your reviews into product-page content — AI summaries, FAQs, “best for” labels, and SEO descriptions, all generated from real customer language and synced to your Shopify product metafields.

Plan availability

Product Pages is included on the Better and Studio plans. It is not on the Free plan. Open the Product page content card and start generating right away.

If you’re on a legacy plan, Product Pages is available on Growth and Scale, and on legacy Pro and Enterprise; the legacy Starter plan does not include it. See Billing on legacy plans. Optimizations already published to your storefront keep rendering whatever happens to your plan.

What it does

For each product, Product Pages can generate:

  • AI review summaries — a 2-3 sentence honest paragraph at the top of your product page, refreshed as new reviews land
  • AI-generated FAQs — questions and answers extracted from what real customers asked and reviewers answered
  • “Best for” labels — use cases pulled from review conversations (“commuting,” “weightlifting,” “gifts”)
  • SEO descriptions — your product description rewritten in the language customers actually search for
  • Editor — review every AI generation, edit before publishing, and publish per-product or in bulk

Outputs land in your Shopify product metafields and render on your product pages via theme blocks (the same Liquid blocks that handle your review widget). The BetterReviews Script app embed must be enabled on your theme for these blocks to work — it’s the same embed your review widget uses.

Open Product page content

In the Shopify admin, open BetterReviews and click Studio in the navigation (the in-app Studio tab, not the Studio plan), then open the Product page content card. You’ll land on the products table with optimization status per row:

  • Not optimized yet — no optimization run for this product
  • Optimizing — AI is processing
  • Needs review — a draft is ready for you to review
  • Optimized — content is live on your storefront

Optimize your first product

  1. Click any product row to open its preview.
  2. Click Optimize product page on the preview. The dashboard runs the AI optimization (usually 30-90 seconds) and updates the status to Optimizing while it works.
  3. When the draft is ready, the preview re-renders with Edit optimization as the primary action. Click it to open the editor.
  4. Review the draft — you’ll see the AI summary, FAQs, “best for” labels, and SEO description.
  5. Edit any block inline if you want to tweak before publishing.
  6. Click Publish when you’re satisfied. The content syncs to Shopify metafields immediately.

If the draft isn’t quite right, click Re-optimize on the preview to run a fresh pass.

What it costs

Generating and previewing are free, and so are the first 5 regenerations of each block per draft (past that a regenerated block costs 1 AI credit, and blocks your store has turned off are never charged; the counter resets when you publish — see Editing AI content). Publishing a product page draws 5 AI credits per product per billing period, from the same credit pool as AI-guided reviews — re-publishing the same product in the same period is free. A cap also applies on how many products can sit optimized-but-unpublished at a time; publish one to unlock the next. See Billing & limits.

What if generation fails?

The AI sometimes produces empty results — usually when there aren’t enough reviews to extract content from. A product needs at least 3 approved reviews before it gets a reviews summary and FAQ. See troubleshooting for the common cases and how to fix them. You can also edit AI content before publishing if a draft is close-but-not-quite right.

Learn more