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Unhappy customers
One calm acknowledgement, no arguing and no promises. If the order went wrong, the chat offers to have someone from your team reach out, and the review is flagged for you.
AI-guided reviews
Reviews with the detail shoppers look for.
A short chat after purchase asks one or two questions about the product. We draft the review from the shopper's own answers, and they approve it before it's posted.
Over 15,000 AI-guided reviews collected
2 replies · about 3 minutes Editable draft Nothing is posted until they submit 2.4×longer reviews than those imported from other apps, on the same products
97%of those products got longer reviews from the chat
~3 minfor a shopper to finish, with 2 replies (median)
15,000+AI-guided reviews collected so far
Median review length on the 489 products that have both AI-guided reviews and reviews imported from other apps. BetterReviews data, October 2026.
Same product, same shopper
A blank text box gets "Love it!" A chat gets the story.
Most shoppers don't know what to write, so they write one line. A couple of good questions is all it takes to get what they made, how it held up and what surprised them.
Star form ★★★★★
Love it!! So soft 😍
AI-guided chat ★★★★★
Soft enough for a baby blanket
I made a baby blanket for my niece and it's so soft. The sage colour is gorgeous. It's been washed three times on cold already with no pilling at all. The colour was a little greener than it looked on my screen. I'm ordering the oatmeal shade next.
How it works
Four steps, about three minutes.
- 01
They rate it
The review request opens on five stars. One tap, and the chat starts in the right tone for that rating.
- 02
A couple of questions
Follow-ups are written for the product and what they just said: what they made, how it held up, what surprised them.
- 03
A photo at the right moment
After their second answer, one friendly ask for a photo. Never for an unhappy review.
- 04
They edit and approve the draft
The chat turns their answers into a draft. They can change any word, add more, or go back to the chat, then tap "Looks good, submit".
Their words, not ours
Every detail comes from the shopper.
The chat only drafts the review, from what they typed. Nothing is added that they didn't say or turned into marketing copy, and nothing is posted until they've read the draft, changed what they want and submitted it.
- Every claim in the draft has to trace back to the shopper's own answers
- Their wording is kept wherever it reads clearly
- They can edit the text, change the stars or go back to the chat before submitting
Shoppers type a median of 25 words in the chat. The review they publish has 28.
Handled for you
Built for the reviews that don't go to plan.
One-word answers
A short reply gets a specific, easy question back instead of a quiz. The submit button appears once there is enough for a useful review.
On a phone
Most reviews are written on a phone, so the chat is built for one: full screen, big tap targets, photos straight from the camera roll.
Your store, your voice
Sounds like you, looks like you.
The questions are phrased from your brand voice and what we know about the product, and the chat wears your colours.
- Your brand voice, read from your site or written by you, and editable in Settings
- Product details and your existing reviews shape the questions
- Colours, corners, font and logo in the conversation editor, with a live preview
- Requests sent a set number of days after fulfilment, delivery, payment or order
Where the reviews go
Collected once, used everywhere.
Questions about AI-guided reviews
Does the AI write the review?
It drafts it from what the shopper typed in the chat. Every detail in the draft has to come from their own answers, in their own wording where possible. The shopper then sees the full draft, can edit every word or go back to the chat, and submits it themselves.
How long does it take a shopper?
About three minutes, with two replies, at the median. The submit button appears as soon as there is enough for a useful review, and shoppers can keep going if they want to add more.
What happens with an unhappy customer?
The chat acknowledges the problem without arguing or promising anything, never asks for a photo, and when something went wrong with the order it offers to have someone from your team reach out. The review is flagged for you in moderation.
Where do shoppers start the chat?
From your review request email, from the Write a review button in the widget, or from the review hub when they bought several products. Reviews from your request emails are marked as verified buyers.
Can I make it sound like my brand?
Yes. Your brand voice, product details and existing reviews are used to phrase the questions, and the chat takes your colours, corners, font and logo from the conversation editor, with a live preview.
Which languages does it support?
English today.
What does it cost?
The Free plan includes 50 AI-guided conversations to try it, then shoppers get the classic review form. Better includes 1,000 AI-guided reviews a month and Studio 3,000. When a month runs out, shoppers get the classic form until it resets, unless auto-recharge is on.
More from BetterReviews
Everything works together.
- Review widgetsStars, photos and Q&A, matched to your theme.
- StudioAds and email hooks made from your reviews.
- Photo & video reviewsAsked for at the right moment in the chat.
- Google Shopping & syndicationYour reviews as stars on Google Shopping.
- AI moderationSpam flagged, support questions routed.
- AI product pagesHighlights, FAQ and SEO copy from what customers say.
- InsightsThemes and personas from your reviews.
- API & AI-agent skillsLet Claude, ChatGPT or Viktor turn reviews into copy and content.
- IntegrationsKlaviyo, Google, Shopify Flow, Claude and more.
Ask better questions, get better reviews.
Install free, try 50 AI-guided conversations on your own customers, and read the reviews before you decide.
- Free plan
- Free migration
- Month to month