End User Privacy Policy

Last updated: October 22, 2026

This End User Privacy Policy ("Policy") explains how personal data is processed when you submit a review through BetterReviews on a merchant's Shopify store. BetterReviews is operated by BetterReviews Daniel Studziński, a sole proprietorship registered in Poland with a registered address at al. Solidarności 68/121, 00-240 Warsaw, Poland ("BetterReviews", "we", "us", "our"). This Policy should be read together with our End User Terms of Service, which define "Merchant", "Service", and "Review Content". Merchants using BetterReviews are governed by our Terms of Service and Privacy Policy.

1. Roles and Responsibilities

The Merchant is the data controller for the personal data processed when you submit a review. BetterReviews processes that data on the Merchant's behalf as a processor. The one exception is the content licence described in section 4 of the End User Terms of Service, which is granted to BetterReviews as well as to the Merchant.

2. Data We Process

  • Your email address and name, used to request your review and to show who wrote it.
  • Your order, including the products you purchased, used to request a review and to display a verified-buyer badge.
  • Your Review Content, including your star rating, text, photos, and videos.
  • If you use the AI-guided review conversation, every message you send, starting with your first message and not only when you submit the review.
  • AI-generated analysis of your review, including quality scores, sentiment, and a buyer persona label. This analysis is provided to the Merchant and is not displayed publicly.
  • Claim links. If the Merchant matches your review to one of its product claims, we record that match together with the sentence of your review quoted as evidence.
  • Your state or country, taken from the order's shipping address and displayed next to your review (for example, "from Texas"). The Merchant may turn this off or choose to include your city. We never use your street address or postal code.

3. AI Processing

  • We use two AI providers, Anthropic and OpenAI. They receive your conversation messages and review text in order to ask follow-up questions, draft your review, and check it.
  • OpenAI also receives the photos you add, to interpret them, and the audio of any recorded video answer, to transcribe your speech.
  • When processing your review or conversation, our AI providers never receive your email address or full name. At most, they receive the public display name already shown with your review (for example, "Jane D."). The one exception is our assistant for Merchants: if Merchant staff enter your contact details into it (for example, to send you a review request), that message is processed by the assistant.
  • Our team may review individual conversations, without your name or email address, to test and improve our prompts. We do not train AI models on your content.

4. Disclosure and Syndication

  • Merchant product pages. Once the Merchant approves your review, it is publicly visible on the Merchant's store.
  • Google and Meta product ratings. If the Merchant enables this, your approved review may appear in Google Shopping and Google Search, and in Facebook and Instagram Shops. Google and Meta receive your name as first name and last initial (for example, "Jane D."), your review title, text, and rating, whether you are a verified buyer, the review's language, the product, and the date. They never receive your email address, your order, your conversation messages, AI-generated analysis, your location, or your photos and videos.
  • Klaviyo. If the Merchant has connected Klaviyo, your name, email address, order details, and review may be sent to the Merchant's Klaviyo account. See Klaviyo in our Privacy Policy.
  • Checkout partners. If the Merchant has connected a checkout partner, the partner may display the Merchant's published reviews at checkout. If you are signed in at checkout, the partner may also receive a label indicating how your most recent review at that store went (good, poor, or nothing to act on). It never receives your review text or contact details. See checkout partners in our Privacy Policy.

We never sell your personal data.

Merchants can also use BetterReviews to turn reviews into advertisements and other marketing materials, which may include your words, photos, and display name. The content licence in our End User Terms of Service does not cover that use. A Merchant that wishes to use your review in this way should obtain your permission first, and you may refuse.

The service providers that help us operate BetterReviews are listed under Third-Party Processors in our Privacy Policy.

5. Retention

  • Your review, conversation messages, photos, videos, and AI-generated analysis are kept until the Merchant deletes them or uninstalls BetterReviews.
  • Review requests (the emails asking for your review) are kept until the Merchant uninstalls BetterReviews or you request deletion.
  • When a Merchant uninstalls BetterReviews, we delete its data within 30 days, as required by Shopify.
  • If you request deletion, we remove your name, email address, and location from your reviews, delete your review requests, erase your conversation messages, and delete your photos and videos. Your review text may remain published as "Anonymous". To have the review removed entirely, request its removal as well.
  • Deleted data may remain in our encrypted backups until each backup expires on its own schedule. Daily backups are kept for up to 30 days and weekly backups for up to about one year. Some monthly backups are kept longer, up to indefinitely. Expired backups may persist for a recovery window of up to 30 further days before they are permanently removed. The full schedule is set out in section 5 of our Privacy Policy.

6. Your Rights

Depending on where you live, you may have the right to access, correct, delete, or port your personal data, or to object to its processing.

  • Contact the Merchant you purchased from first. The Merchant submits your request through Shopify, and we act on it within 30 days.
  • If you cannot reach the Merchant, email [email protected]. We will forward your request to the Merchant, or handle it ourselves if the Merchant no longer operates. We send a copy of your data only to the email address we hold on file for you.

Further detail is available in our Privacy Policy.

7. Changes to This Policy

We may update this Policy from time to time. The "last updated" date at the top of this page reflects the most recent revision.

8. Contact

For privacy inquiries, email [email protected].