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"BEST PRICES!!! visit cheap-yarn-deals dot com for 80% off all brands"
Rejected automaticallyHigh-confidence spam never reaches the queue. Anything less certain is flagged for you to decide.
AI moderation
Every review checked. You decide the rest.
AI reads every review as it comes in: spam and abuse are stopped, support issues are sent to your team, and reviews that clear your bar can publish on their own in about two seconds.
Over 220,000 reviews analyzed so far
220,000+reviews analyzed by our AI so far
~2 secfrom submission to approval for auto-published reviews (median)
1 in 11chat reviews hides a support ticket, sent to your team right away
What the AI catches
Spam stopped. Support tickets surfaced.
Every review is read the moment it is submitted. The obvious problems are handled for you, and anything uncertain waits for a human.
"Whoever packed this is an idiot and so is everyone who works there"
Rejected automaticallyHate speech, slurs and personal attacks. An all-caps rant about a late parcel is not abuse, and is not treated as it.
"Still waiting on my order from 3 weeks ago, nobody answers my emails"
Sent to your support teamYour support team gets the product and the customer's words, so they can fix the problem.
Support routing
Never miss a support ticket hidden in a review.
When a review says "my parcel never came", it is sent to your support team straight away, with the product and the customer's own words.
- Reply privately to the customer, straight from the email
- Reminders if nobody on your team has acted
- In the chat, shoppers can ask your team to reach out
You set the bar
As hands-on as you want to be.
Start on Manual and approve everything yourself, with the AI's checks beside each review. When you're ready, pick a preset and reviews that clear your bar publish on their own.
- Spam, abuse and support issues are handled the same on every preset
- Changing the preset re-checks waiting reviews collected through BetterReviews
- Anything below your bar waits in the inbox for you
Moderate from anywhere
Clear the queue from wherever you work.
The review inbox
Inbox, Support, Published, Archived and Rejected tabs, with filters and bulk approve or reject.
Your email
Approve, reply or archive straight from the notification email, and approve or reject waiting reviews from the weekly digest.
Slack
Alerts for flagged, support and standout reviews, and "approve review #1042" right in the channel.
Your AI tools
Approve, reject and reply through the API, or from Claude Code with our skill.
Marketing-ready photos
Photos shared in the AI chat are checked for blur, darkness and whether the product is in it, and you can show only the good ones.
Verified buyers
Reviews from your request emails are tied to a real order and marked as verified.
One review per product
A customer can review each product once, and the chat is rate limited against floods.
Questions about AI moderation
What does the AI check every review for?
Spam and fake reviews, abuse (hate speech, slurs, personal attacks) and support issues, like an order that never arrived. It also scores each review for quality, which feeds the auto-publish decision.
Will it reject a review just because it is negative?
No. Only spam and abuse are rejected, and a negative review is neither.
Can I approve everything myself?
Yes. Manual is the default: the AI still checks every review and labels it, and you approve each one. Switch to a preset whenever you want reviews that clear your bar to publish on their own.
What happens when a review contains a support issue?
It is sent to your support team straight away with the product and the customer's own words, so they can reply privately and put things right. Reminders follow if nobody acts.
Are imported reviews moderated too?
On Better and Studio, reviews imported from your old app get the same AI checks, and anything caught as spam or abuse is taken down. On the Free plan they get a lighter analysis without spam, abuse and support detection.
Is moderation on the Free plan?
Yes. AI moderation, the presets, email moderation and the weekly digest are on every plan.
More from BetterReviews
Everything works together.
- AI-guided reviewsA short chat that turns "love it!" into use cases and detail.
- Review widgetsStars, photos and Q&A, matched to your theme.
- StudioAds and email hooks made from your reviews.
- Photo & video reviewsAsked for at the right moment in the chat.
- Google Shopping & syndicationYour reviews as stars on Google Shopping.
- AI product pagesHighlights, FAQ and SEO copy from what customers say.
- InsightsThemes and personas from your reviews.
- API & AI-agent skillsLet Claude, ChatGPT or Viktor turn reviews into copy and content.
- IntegrationsKlaviyo, Google, Shopify Flow, Claude and more.
Spend your time on customers, not on spam.
Install free, turn on moderation and let the AI sort today's reviews before you open the inbox.
- Free plan
- Free migration
- Month to month