Insights · Early access

Know who buys, and why, from every review.

Insights reads thousands of your reviews together and shows what customers love, what makes them hesitate, and who is buying, each backed by their own words. In early access on Better and Studio.

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Every theme has receipts

Themes come with the share of reviews that mention them and quotes copied word for word.

Love and hesitation, side by side

See what to put in your ads and what to answer on your product page, in one view.

Built on 222,000+ analyzed reviews

Every review in BetterReviews is already analyzed. Insights groups that analysis into the big picture.

What customers talk about

The reasons they buy, and the reasons they don't.

Insights groups thousands of reviews into a short list of themes. Each one shows how many reviews mention it, their average rating, and the exact words customers used, so you know what to lead with and what to answer.

  • "They love" themes from your high-star reviews
  • "They hesitate" themes from your low-star reviews
  • Honest percentages, with the number of reviews behind each one

Who's buying

Meet the buyer groups behind your reviews.

Insights finds the groups of customers in your reviews: the situation they buy in, what they tried before, and the words they use. Every persona is backed by real quotes and built from buying situations, not demographics.

Your strongest ad angles

Every ad-ready line, sorted by angle.

Insights pulls the sentences that sell out of your reviews and sorts them by the angle they take. Browse any angle, see whose permission you already have, and send the best lines to Studio.

Available on every plan today

Every review is already analyzed.

Insights is built on analysis BetterReviews already runs on every review, on every plan: sentiment, a quality score out of 10 and whether it is marketing-ready, plus the use cases and keywords that power search. On Better and Studio you can also ask all your reviews a question in plain English, in the app, from Claude or from Slack.

Ask your reviews from Claude or Slack →

From insight to ad

Found the angle? Make the ad.

Every line on the ad-angle board can go straight into Studio, which writes an ad or an email around it and builds the ad image, with the customer's words kept exactly as they wrote them.

See Studio →

Questions about Insights

What does early access mean?

Insights is finished enough to use, and we are rolling it out store by store. On Better and Studio, ask us and we turn it on for your store, then check the first results with you.

How many reviews do I need?

Themes need at least 50 analyzed reviews with enough detail to group. The more reviews you have, the sharper the themes and personas get.

Are the quotes real?

Yes. Every quote under a theme, an angle or a persona is copied word for word from one of your reviews.

How are the percentages worked out?

Each theme shows the share of the reviews Insights read that mention it: your most recent 4 and 5-star reviews for what customers love, your most recent 1 to 3-star reviews for what makes them hesitate. The number of reviews behind each theme is shown next to it.

How often is it updated?

Themes refresh when you click Refresh in Insights. Personas are refreshed by our team while they are in early access.

What do I get today without early access?

Every review is analyzed on every plan: sentiment, a quality score and whether it is marketing-ready. On Better and Studio you can also search all your reviews in plain English, in the app, from Claude, or from Slack.

Can I turn an insight into an ad?

Yes. Open any angle, pick a line and choose Generate content: Studio writes an ad or an email around it, keeping the customer's words exactly as written.

More from BetterReviews

Everything works together.

See what your reviews are telling you.

Insights is in early access on Better and Studio. Book a demo and we'll turn it on for your store.

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  • Month to month