Billing on legacy plans

Last updated: August 20, 2026

These plans are no longer sold. If you subscribed before the 2026 pricing change, this page describes your billing. If you signed up after it, see Billing & limits instead.

There are two legacy plan families. Most legacy stores are on the Starter / Growth / Scale family described below. A smaller group is on the original reviews / pro / enterprise ladder, which has no credits at all: those plans carry a monthly allowance of 200 / 1,000 / 2,000 conversations depending on tier, and the credit mechanics on the rest of this page do not apply to them. On both families, Product Pages, Review Groups, and the other gated features are available from the middle tier up (Growth and Scale, or Pro and Enterprise); API access on the older ladder is Enterprise only.

Nothing here has changed for you. Your plan, price, and allowances keep running exactly as they did.

How the Starter / Growth / Scale family works

These plans meter AI usage with credits. Collecting, moderating, and displaying reviews is unlimited and unmetered — only the AI you actively use draws credits. The most common action, an AI-guided review conversation, costs 1 credit, and it only counts when a customer goes through an Enhanced-model chat and submits. Abandoned chats, support-only conversations, and Standard-model conversations never count.

What draws a credit

AI action	Credits
AI review conversation	1
Email subject or headline	1
Ad caption or social post from a review	2
Product-page content (one product)	5

You see exactly what an action costs before you run it.

Doesn’t draw credits:

Collecting, moderating, and displaying reviews — always unlimited
Customer closes the tab partway through a chat and never returns
Customer hits the support card and leaves without submitting
Customer starts the chat but hits an error before submitting
Standard-model conversations — unlimited on every legacy plan
Review request emails that are sent but never clicked
Reviews imported from Okendo / Judge.me / Yotpo / Loox / CSV

Legacy plans

Plan	Price	AI credits	Top-up block	Sold to
Starter	$19/mo	100 / month	$25 per 100 credits (Small)	New stores getting started
Growth	$79/mo	400 / month	$50 per 300 credits (Medium)	Teams turning reviews into marketing
Scale	$299/mo	1,500 / month	$100 per 1,000 credits (Large)	High-volume content teams
Enterprise	Custom	Negotiated	Custom	Brands at 7-figure volume

Credits refresh every month.

Fair auto-recharge (opt-in)

Auto-recharge is how you buy extra credits when you exceed your plan. Your tier is determined by your plan — Starter gets Small, Growth gets Medium, Scale gets Large. You don’t pick a tier.

Tiers at a glance

Plan	Tier	Block size	Price per block	Grace (free)	Per-credit rate
Starter	Small	100 credits	$25	First 10	$0.25
Growth	Medium	300 credits	$50	First 30	$0.17
Scale	Large	1,000 credits	$100	First 100	$0.10

Bespoke enterprise contracts can use a custom tier set by BetterReviews support — your Settings card shows the exact price per block you agreed to.

How the grace works

The first 10% of overage is free — once per billing period, on the first block only. Examples on the Starter plan (Small tier: $25 / 100 / 10 free):

You exceed your plan by 7 credits → charged $0.
You exceed by 15 → charged $25; your block covers credits up to 100 over plan.
You exceed by 108 → charged $50 total ($25 × 2 blocks). The 2nd block gets no additional grace.

After a block is purchased, additional capacity is the full 100 / 300 / 1,000 credits — no grace on blocks 2+.

Off by default

Auto-recharge is opt-in. Until you enable it in Settings → Your Plan, running out of credits switches the chat to a simple review form (stars + text) for the rest of the period.

Your monthly spending cap

You set a cap (default $200, range $50–$1,000). When the next auto-recharge would exceed your cap, we stop buying blocks and the chat falls back to the simple form until your period renews.

Cap changes are instant. Anywhere in $50–$1,000, the new cap takes effect immediately — no Shopify re-approval. The $1,000 ceiling is approved once at install; the merchant cap inside that ceiling is enforced locally by BetterReviews.

How to enable auto-recharge

Go to Settings → Your Plan. You’ll find a “Fair auto-recharge” card with:

A line showing your current plan’s block size and price (e.g. “extra credits cost $50 per 300. First 30 free.”)
An auto-recharge On/Off switch and a monthly spending cap field ($50–$1,000)
A single “Save changes” button (enabled once you’ve changed something)

Toggling auto-recharge on, off, or changing the cap inside $50–$1,000 is instant — no Shopify approval screen. (Turning auto-recharge off mid-period asks you to confirm, since once you run out of credits customers will see the simple form until you turn it back on.)

How to check your usage

Settings → Your Plan shows:

Your current plan and its monthly credit limit
Credits used this period
Auto-recharge status (off / active / cap reached)
How far into your current block you are
Total spent this period against your cap

The legacy trial

These plans came with a 7-day free trial, granted once per shop. First-time installers got 7 days. If a shop had previously held a paid subscription, switching plans billed immediately on Shopify approval with no fresh trial.

During that 7-day trial, every plan behaved like Growth. All premium features — Product Pages, creatives in the in-app Studio tab, review groups, and the rest — were unlocked no matter which plan you started on. Two things were not lifted: the conversation credit allowance stayed at your plan’s level (Starter’s 100/month, not Growth’s), and API access stayed gated to its plan. When the trial ended, features matched the plan you chose; anything created during the trial stayed live but became view-only until you upgraded.

Changing a legacy plan

Same Settings → Your Plan page. Plan changes replace the Shopify subscription, so you’ll approve the new subscription once. A plan change also changes your overage tier — Starter→Growth takes you from $25/100 to $50/300, Growth→Scale takes you to $100/1,000 with a lower per-credit rate.

Moving off a legacy plan is a one-way door. Once you leave it you can’t come back to it, because these plans are no longer sold. If you move to a current plan, the new plan’s included AI reviews apply to the period from that point; there is no stored balance to carry or forfeit, because usage is counted per period. Thinking about the move? Contact us first and we’ll walk you through what happens to your billing period.

Forfeit on plan change: when you change between these legacy plans, any unused paid credits from your previous period are forfeited — the new plan starts a fresh billing period and a fresh block allowance. Example: you’re on Growth, you bought one $50 Medium block (300 credits), you’ve used 50 of them, you upgrade to Scale mid-period. The remaining 250 credits on the old Medium block go away; your new Scale period begins with the fresh Large-tier allowance.

Forfeit on cancellation: cancelling ends your plan today. You won’t be charged for the remainder of the period, it isn’t refunded, and any unused paid credits are forfeited. See Cancelling your plan for what else cancelling does — that behaviour is the same on every plan.

Why we billed this way

Why it worked this way: collecting and showing reviews was always free and unlimited, and we only charged for the AI you actively ran. A credit was spent when the AI actually delivered something: a collected review, a generated ad or email, a product-page refresh. Conversations that abandoned, errored out, or flipped to support were real interactions we handled for you, but they weren’t reviews, so they didn’t draw credits. Standard-model conversations were unlimited because we wanted you to use them freely. Locking the auto-recharge tier to your plan kept billing transparent — no small-plan merchants accidentally racking up big blocks they didn’t need. The current plans keep the same principle with bigger included amounts: a credit still only counts when a customer actually submits an AI review, and orders, reviews, and emails are never metered.