Approving, rejecting, and deleting reviews

Last updated: April 17, 2026

You have three actions on any review: approve, reject, and delete. The detail modal always shows the buttons that make sense for the review’s current status:

  • Pending → Approve, Reject, Delete
  • Approved → Reject, Delete
  • Rejected → Approve, Delete

Only Delete is irreversible.

Approve

What it does: the review moves to the Approved tab and starts showing on your product page widget. It begins counting toward your approved-review average.

When to use it:

  • The review has useful content and a reasonable tone
  • It’s specific to the product (or close enough)
  • It’s not obviously spam or off-topic

Reversible? Yes. Approved reviews can be rejected or deleted at any time.

Reject

What it does: the review moves to the Rejected tab. It never shows on your widget, but the record is kept.

When to use it:

  • Obvious spam or nonsense (“asdasd”, bot-looking content)
  • Reviews that reference a competitor’s product, not yours
  • Off-topic content (a customer venting about shipping when they were asked about the product)
  • Reviews that violate your policies (abusive language, PII, etc.)

Reversible? Yes. Rejected reviews can be re-approved at any time — they just reappear on the widget.

Why keep rejected reviews

Two reasons:

  1. Audit trail — if a customer asks why their review never appeared, you can show it was rejected rather than lost.
  2. Change your mind — a review that felt off today might be fine after context you learn later.

Rejected doesn’t mean deleted. It means “not publishing, at least for now.”

Delete

What it does: the review is removed permanently. It no longer exists in your admin.

When to use it:

  • The reviewer asked you to remove their review
  • Rare edge cases where you want the record gone entirely (legal, compliance)
  • Testing or obvious duplicates you don’t want to keep

Reversible? No. There’s no undelete.

When you hit delete from the list or the bulk action, we ask you to confirm. Don’t skip the confirmation — there’s no “oops” button after.

The right default workflow

For day-to-day moderation:

  1. Spammy or off-topic? → Reject (keeps the audit trail)
  2. Legitimate review? → Approve
  3. Customer explicitly asked you to remove it? → Delete

Treat delete as a special-case action for when reject isn’t enough.

If a customer wants to edit their review after submitting

Customers can’t edit a review after submission — the chat flow ends at submit. If a customer wants meaningful changes, the simplest path is:

  1. Delete the existing review in the admin
  2. Ask them to submit a new one (they can start a fresh chat from the widget or ask you for a request link)

We don’t have in-admin review editing today. If you need a typo fix or redaction urgently, email us.