Most of your reviews don't help anyone buy.

Yes. The Free plan is $0 a month, with no card, no trial clock, and no time limit. Orders, reviews, and review request emails are unlimited on it, and requests go out with the classic review form. You get the widgets, Google rich snippets, Google Shopping product ratings, Klaviyo, the API, review groups, import, and moderation. Two things mark it: 50 AI conversations in total to try the chat (up to 10 a day), after which shoppers get the classic form, and a small "Powered by BetterReviews" line on your widgets, form, and emails. Better lifts both.

No, and it does not run on trust. Your old app keeps running while both are live. Before you cancel anything, your product pages get checked in Google's own testing tools to confirm the stars are being read from BetterReviews. Only then do you turn the old one off. Google stars are the thing merchants are most scared of losing in a switch, so it is the last thing touched and the one thing verified out loud.

Yes. On any plan, including Free, you can import them yourself from Okendo, Judge.me, or a CSV out of Yotpo, Loox, Stamped, REVIEWS.io, or anything else. On Better and Studio a person moves them for you. Reviews, star ratings, photos, videos, dates, and verified buyer status all come across, with photos and videos copied to our own storage. A co-founder's store came off Okendo with 306,000 reviews intact. When we move them for you, we send you a count-match report per product so you can see nothing went missing.

Because volume is not the problem. On most stores we audit, the vast majority of five-star text does not help a shopper decide. You are not starting over: you import everything, run side by side, and measure whether new reviews are more useful than what the old app collected.

Klaviyo: yes. Every review you approve that BetterReviews collected arrives in Klaviyo as an event, with our AI quality score, so you point your review flows at our events instead of your old app's. Google Shopping stars: a daily product ratings feed on every plan that you add to Merchant Center once, and we wire it with you during migration. Meta catalog ratings: our team turns on a Meta feed for you on request. We are building 20+ more integrations right now and will ship them soon; until then, the side-by-side switch means your current Okendo surfaces can stay live while we cover the critical path.

Probably not. Judge.me at $15 with no order caps is the best deal on the Shopify app store, and if it is working for you, stay. This is built for stores that have outgrown that setup: brands where reviews should help shoppers decide on the product page, and where a shallow review corpus is costing real money. If that is not you yet, keep your $15 and come back when it is.

The monthly price you sign up at is the price you pay for as long as your subscription runs. No annual uplift, no renewal increase, no repricing when you grow. Orders and review request emails are never counted. Changing your price would require a new Shopify subscription that you explicitly approve in your admin. The lock is how Shopify billing works.

Orders, reviews, and review request emails are unlimited: never counted, never capped, never silently stopped. AI-guided collection is included: 1,000 AI-guided reviews every month on Better, 3,000 on Studio. On a paid plan a credit is used only when a customer actually submits an AI-guided review, never for starting a chat. Past that, the classic form stays free so collection never stops, or Fair auto-recharge adds 500 more AI-guided reviews for $50 under a monthly cap you set (the first 50 over are free). On the Free plan you get 50 AI conversations in total to try (up to 10 a day), then the classic form.

Yes, and there is a hard gate that keeps it that way. The chat asks questions, the review is drafted from the customer's own answers in their own phrasing, and the customer then reads the finished text and edits or approves it before anything publishes. Nothing posts without their sign-off, and you moderate as usual on top of that. This matters beyond quality: Google's product-rating rules and the FTC's consumer review rule both expect reviews to be the reviewer's genuine words, and the approval step is what keeps every published review exactly that.

Yes. Unhappy customers are not diverted away from leaving a public review. AI moderation can flag spam and route support-shaped messages to your team, but that is flagging and routing, not gating. A real negative review publishes like any other, subject to the same customer approval step and your normal moderation.

Through Shopify's own billing system. The charge sits on your Shopify invoice, uninstalling cancels it, and Shopify's billing protections apply. That is also what makes the price lock more than a promise on a page: changing your price would require a new subscription that you would have to explicitly approve in your Shopify admin. The lock is enforced by how Shopify billing works, not by trust.

Review conversations are processed by an AI provider under a data processing agreement, and that is the only thing the AI touches. Customer personal details are encrypted at rest, email lookups run on hashes rather than plaintext, and deletion requests cascade through everything, as required by Shopify's protected customer data rules. The chat transcript is retained as an audit trail of what the customer said and approved. The subprocessor list is short and available on request, and your data exports belong to you at all times.

Yes. If they just want to leave stars, they can. The chat is short, it is on their phone, and it already knows what they bought. Most people who answer the first question finish a review.

Fair question. First, the exit is always open: your reviews are yours, and you can export all of them at any time in a format any other platform will take. Nothing is held hostage. Second, BetterReviews is funded by the merchants who use it, with no investors and no pressure to sell or pivot. Third, day to day you deal with one person, but you are not hanging off one calendar: a dedicated on-call engineer covers when Daniel is away, and during Black Friday Daniel is on. Fourth, a co-founder's $100M store runs its reviews on this platform: skin in the game, not a guarantee of immortality. Fifth, if BetterReviews ever grows past what one person can serve, the intake cap changes for new stores; the promise to existing stores does not.

If your new reviews are not more useful at 90 days, those months are free (credited on your Shopify bill). Usefulness of reviews collected via AI conversations, not the classic form and not length alone. The bar is at least 15 percentage points higher than your pre-switch baseline. Baseline and day-90 scores use the same short written rubric (use case, comparison, or concrete detail), scored with you in week one. You can challenge a sample and we reconcile before any credit. We also watch published reviews per 1,000 orders so collection does not quietly collapse. One carve-out: only one app should emit review stars on a product page.