A Shopify review app for stores doing $1M+

Collect reviews
worth using.

Your review form gets the occasional great review. BetterReviews makes it the norm. An AI that knows your catalog, identifies what's missing, and asks each customer the questions that consistently produce reviews your marketing team can actually use.

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Built by the team behind a $100M+ Shopify store.

Missouri Star Quilt Company
A
Aero Audio
Review for Wireless Headphones Pro
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⭐⭐⭐⭐⭐

Best headphones I've ever owned
Emma M.
sarah@example.com
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Thank you!

Your review has been submitted and will help other customers.

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A

Aero Audio

Hi Emma! Your Reviews

Progress1 of 2 products reviewed
50%
✓
Wireless Headphones Pro
Reviewed
🎧
Wireless Headphones Pro (2nd unit)
Leave a review
The problem

A few great reviews, buried in hundreds of one-liners.

The problem isn't the app. It's the form. A star picker and a blank text box leave it to chance. Some customers write something useful. Most don't.

Your reviews don't help shoppers decide

"Love it!" doesn't tell a shopper whether this product works for their situation, how it compares to alternatives, or whether it's worth the price. Thin reviews add social proof but don't reduce purchase uncertainty.

Your marketing team can't use them

The best ad creative comes from customer language. But you can't screenshot "Great product, fast shipping" and put it in a Meta ad. So your team spends hours scrolling for usable quotes.

Every product gets the same blank text box

Whether you sell skincare or power tools, the form is identical. It doesn't know your product, doesn't know what reviewers already said, and doesn't know what shoppers need to hear.

How it works

A form says "leave a review."
We have a conversation.

The AI knows your product, the customer's order, and what your existing reviews haven't covered yet. It asks the specific questions that draw out details no form ever captures.

Product-aware follow-ups

The AI knows your catalog and what your existing reviews are missing. It fills the gaps (use cases, comparisons, specifics) that a blank text box never captures.

What this conversation produces
★★★★★
Emma M. · Verified Buyer

I'm obsessed. The noise cancellation is unreal, it completely blocks out the subway. My commute is 45 min each way and I can finally focus on my podcasts. I had Sony WH-1000s for two years, the ANC on these is way better and they're so much lighter.

commutersvs Sony WH-1000noise cancellation

Their words, not ours

Chat answers are stitched into a review draft using the customer's exact language. "The battery is insane" stays "the battery is insane." They can see and edit it anytime.

Customer's exact words → published review
★★★★★
Mia L. · Verified Buyer

I've tried a lot of vitamin C serums and this is the first one that didn't break me out. My dark spots from last summer are noticeably fading after about three weeks. It absorbs really fast and doesn't pill under makeup.

sensitive skindark spotswears under makeup

Photos at the right moment

After the customer describes their setup, a photo prompt appears. Contextual to what they said, not a generic upload button on page load.

What this conversation produces
★★★★★
Jake R. · Verified Buyer · 📷 1 photo

Took it on a 3-day loop in the Whites last weekend. Carried about 25 lbs and it felt like nothing. The hip belt is amazing, took all the weight off my shoulders. No hot spots even after 8 hours on trail.

multi-day hikeship beltultralight

Adapts to sentiment

Happy customer? Draw out the details. Unhappy? Detect it early and route to support before a frustrated one-liner goes public.

What happens instead
🛡

Frustrated customer routed to support before a 1-star review goes public. The store can resolve the issue first, and if the customer is happy afterward, they can leave a review then.

A
Aero Audio
Review for Wireless Headphones Pro
Hey Emma! What's been your experience with the Wireless Headphones Pro?
honestly I'm obsessed. the noise cancellation is unreal
Several reviewers love the ANC, but nobody's described what it's like on public transit. Where do you mostly use them?
on the subway, 45 min each way. it completely blocks everything out, I can finally focus on my podcasts
We don't have any reviews comparing these to other headphones yet. Have you used anything else before?
I had Sony WH-1000s for two years. the ANC on these is way better and they're so much lighter
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G
Glow Skincare
Review for Vitamin C Brightening Serum
What's been your experience with the Vitamin C Brightening Serum?
I've tried a lot of vitamin C serums and this is the first one that didn't break me out
How long have you been using it, and what changes have you noticed?
about three weeks. my dark spots from last summer are noticeably fading
How does it feel when you apply it? Some serums can be sticky or pill under products.
it absorbs really fast and doesn't pill under makeup
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T
TrailCraft
Review for Ultralight Hiking Pack 45L
How was your first trip with the Ultralight Hiking Pack?
took it on a 3-day loop in the Whites last weekend. carried about 25 lbs and it felt like nothing
What did you think of the hip belt and shoulder straps with that kind of load?
the hip belt is amazing, took all the weight off my shoulders. no hot spots even after 8 hours on trail
Got a photo?

A trail photo with the pack loaded up would help other hikers see the fit and size.

Add photo
Uploading photo...
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A
Aero Audio
Review for Wireless Headphones Pro
Hey Emma! What's been your experience with the Wireless Headphones Pro?
honestly not great. the left earbud keeps cutting out after about 20 minutes
I'm sorry to hear that. Does it happen every time, or only in certain situations?
every single time. super frustrating for a $200 pair of headphones

It sounds like you might need help from our team. Would you like someone to reach out to you about this?

Yes, contact meNo thanks
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What you get

Every review becomes a marketing asset.

AI conversations produce reviews with substance. Then the intelligence layer turns them into content you can use across channels.

Ad creative

Customer quotes pulled directly from reviews, ready for paid social. With the photo they uploaded.

aeroaudio
Sponsored
···
Woman wearing headphones
"Battery lasts a full week, I'd say 30+ hours. If you commute, these are a no-brainer."
Emma M., verified buyer ★★★★★
1,247 likes
aeroaudio Emma switched from Sony after two years. Her words, not ours 🎧
Photo by Bruno BD on Unsplash

Auto-generated FAQs

Questions shoppers actually ask, answered by aggregating what reviewers said. Updates as new reviews arrive.

Customers frequently ask
How long does the battery last?−
Based on 47 reviews: most customers report 25–35 hours of battery life with ANC on. Several commuters confirm it lasts a full work week on a single charge.
How is the noise cancellation?+
Are these comfortable for long sessions?+
How do they compare to Sony WH-1000?+
Answers generated from 142 verified reviews

Email marketing content

Real customer stories from reviews, ready to feature in your campaigns. Social proof that writes itself.

aeroaudio
Sponsored
···
Woman wearing headphones
"Battery lasts a full week, I'd say 30+ hours. If you commute, these are a no-brainer."
Emma M., verified buyer ★★★★★
1,247 likes
aeroaudio Emma switched from Sony after two years. Her words, not ours 🎧
Photo by Bruno BD on Unsplash
Customers frequently ask
How long does the battery last?−
Based on 47 reviews: most customers report 25–35 hours of battery life with ANC on. Several commuters confirm it lasts a full work week on a single charge.
How is the noise cancellation?+
Are these comfortable for long sessions?+
How do they compare to Sony WH-1000?+
Answers generated from 142 verified reviews

AI review summaries

"What 200+ customers say": an honest paragraph at the top of your product page, updated as new reviews arrive.

"Best for" product labels

AI extracts use cases from review conversations and surfaces them on your product page. Shoppers instantly see if this is for them.

SEO from customer language

Real phrases customers use ("noise cancellation commute," "30 hour battery") woven into your product pages for long-tail search.

How it's different

The life of a review:
before and after.

Okendo / Yotpo / Judge.me / Loox
1
Customer gets an email with a form
2
Most type a sentence or two and move on
3
Review sits on your product page widget
4
Your team manually scrolls for usable quotes
That's it. The review sits on page 3 forever.
BetterReviews
1
Customer gets an email → opens an AI conversation
2
AI draws out use cases, comparisons, photos
3
Detailed review displays on your product page
4
AI generates summaries, FAQs, labels, SEO
Every review is detailed, useful, and ready for marketing.
See detailed comparisons: vs Okendo · vs Yotpo · vs Judge.me · vs Loox
Pricing

Flat pricing.
No per-order fees.

Your bill stays the same whether you do 100 orders or 10,000. 7‑day free trial on all plans.

Reviews

For stores ready to upgrade their review quality
$49/ mo
200 AI conversations / mo
  • AI-guided review conversations
  • Photo & video prompts
  • Automatic email review requests
  • Review display widgets
  • AI review moderation
  • Google rich snippets
  • Weekly merchant digest
  • Review import (Judge.me, Okendo, Yotpo, Loox)
Start free trial
Recommended

Pro

For marketing teams that use reviews as content
$199/ mo
1,000 AI conversations / mo
  • Everything in Reviews, plus:
  • AI review summaries on product pages
  • AI-generated FAQs from reviews
  • "Best for" product labels
  • SEO descriptions from customer language
Start free trial

Enterprise

For multi-store operations and custom integrations
$399/ mo
2,000 AI conversations / mo
  • Everything in Pro, plus:
  • Multi-store support
  • Priority support & SLA
  • API access
  • Headless / custom storefront
Book a demo
Extra AI conversations: $0.10 each on all plans
Klaviyo integration, SMS collection, and Google Shopping feed on the roadmap

Need something custom? Let's talk →

Questions

Before you install.

For collection and display, yes. BetterReviews handles review collection via AI conversations, email requests, display widgets, and moderation. On the Pro plan, you also get AI-generated summaries, FAQs, and SEO descriptions from your reviews. You can import your existing reviews during setup and run both side-by-side during a transition period.
The AI knows your product, the customer's specific order, and how to have a natural conversation. It adapts in real time: if someone gives a short answer, it knows when to dig deeper and when to wrap up. And if they just want to leave a star rating and go? That's fine too, they can skip the conversation entirely.
No. All widgets render as standard Shopify sections and app blocks. They load asynchronously, respect your theme's styling, and you position them wherever you want in the theme editor. Clean uninstall if you ever need it.
Yes. We currently support import from Judge.me and Okendo. More platforms (Yotpo, Loox, Stamped, CSV) are coming soon. Your imported reviews are analyzed by AI immediately, and summaries and insights start generating as soon as the import completes.
BetterReviews collects better reviews in the first place. The AI conversation draws out details, use cases, and photos that a form never would. Then it continuously analyzes them as they arrive and generates product page content (summaries, FAQs, labels, SEO) that stays up to date. It's the difference between a tool you use when you remember to and infrastructure that runs for you.
The Reviews plan covers everything you need to collect and display reviews: AI conversations, email requests, widgets, moderation, and the weekly digest. The Pro plan adds the intelligence layer: AI review summaries, auto-generated FAQs, "best for" product labels, and SEO descriptions, all generated from your reviews and displayed on your product pages.
BetterReviews is priced by conversation volume, not catalog size. Even if you sell 5 SKUs, if those products are generating orders, the AI conversations will collect richer reviews than any form. The Reviews plan includes 200 AI conversations per month, which is plenty for most stores.
Your reviews are yours. You can export all your review data at any time. If you cancel, your reviews remain exportable. We never delete or hold your data hostage. Unlike some platforms that remove reviews when you downgrade, your reviews stay intact regardless of plan changes.
You get full access to your chosen plan for 7 days. Import your existing reviews, start collecting new ones with AI conversations, and see the quality difference firsthand. No credit card required to start. If you don't continue, your data is exportable.

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