Their review, on the old app
★★★★★
"Amazing sound!!! Love them!!!"
Doesn't help the next buyer decide.
Useful review share
Reviews detailed enough to help a shopper decide
Okendo9%
BetterReviews45%
Missouri Star Quilt Company, same customers
Same customer, after a short conversation
★★★★★
"...had Sony WH-1000s two years. Noise cancellation is unreal on my 45-min subway commute, lighter too."
Use case, comparison, and detail
Unlimited
$149/mo
Orders never counted. 1,000 AI-collected reviews included.

Most of your reviews don't help anyone buy.

AI-guided conversations that pull out use cases, comparisons, and specifics a blank review form never gets.

Shopify reviews platform built for stores doing 5,000+ orders a month.

Used by $10-100M+ stores
Missouri Star Quilt Company Yarn.com LoveCrafts

We move you off Okendo, Yotpo, and the rest before you pay anything.

What thin reviews cost you.

Conversions

Shoppers scroll past "Great product!" without self-qualifying. Detailed reviews answer the questions that block the buy.

Returns

Vague praise does not set expectations. Specific reviews tell the right buyer yes and the wrong buyer no before they order.

Team time

Someone is still hunting one-liners for a review worth putting on the store, in an email, or in an ad. That job should not exist.

On a $100M+ store, one in ten reviews did any work. Now it's nearly half.

Missouri Star Quilt Company, owned by one of our co-founders, moved from Okendo to BetterReviews. Same customers, same products, same star average. The reviews just stopped being decoration.

Okendo vs BetterReviews on Missouri Star Quilt Company. Same customers, same products.

9% → 45%
reviews detailed enough to help a shopper decide, up 5x
5.3% → 9.8%
reviews that come with a photo, up 1.85x
17 → 38
average words per review, with 2.2x more use cases, comparisons, and specifics
Before · Okendo
★★★★★
"I bought it for part of a gift. I know she'll love it!!!"
A star rating and nothing to decide on.
After · BetterReviews
★★★★★
"I always need this selection in my stash. Our Sewing Bee uses this thread for creating quilts to donate to the local hospital NICU unit. The thread is strong and doesn't break when sewing. It has less lint and there are endless colors to select from."
Verified buyer, collected with BetterReviews on Missouri Star Quilt Company
The BetterReviews chat on a phone, next to the finished draft review the customer checks before submitting
The conversation your customer has, and the draft they approve
The BetterReviews widget on a Shopify product page, with the rating breakdown, a customer photo gallery, and filters
The widget on your product page, matched to your theme

A blank box collects stars. A conversation collects answers.

A form asks customers to be writers. They leave "Love it." A short chat asks what they used it for, what they compared it to, and what they would tell a friend, one question at a time, already knowing what they bought. Two minutes later you have a review that helps the next person on that product page. The review is built from the customer's own answers, and the customer reads the finished text and approves every word before it publishes.

The blank box gets you
★★★★★
"Love it!"
Social proof. Not a decision aid.
The conversation opens
What was your favorite thing about using this thread?
Always need this selection in my stash.
A form would have stopped here
Then it follows up
What kinds of quilts or sewing projects do you reach for this thread most often?
Our Sewing Bee 🐝 uses this thread for creating quilts to donate to local hospital NICU unit
...what qualities of the Trusty Trio make it the right choice for donation quilts?
Thread is strong - doesn't break when sewing - less lint - endless colors to select from
The review the customer approves
★★★★★
"I always need this selection in my stash. Our Sewing Bee uses this thread for creating quilts to donate to the local hospital NICU unit. The thread is strong and doesn't break when sewing. It has less lint and there are endless colors to select from."
Built from their answers, approved by the customer, then published

Customers who just want to leave five stars and go can still do that. Nobody is trapped in a chat.

From the conversation to the product page. See it working.

Yotpo and Okendo bill you as you grow. Judge.me's $15 plan can't afford a dedicated CSM and designer on your store.

At 5,000 orders: Yotpo $379, Okendo $499, Stamped $199, Loox $299.99. Ours stays $149.

Yotpo Pro $379/mo
Okendo Advanced $499/mo
Stamped Reviews $199/mo
Loox Loox Unlimited $299.99/mo
BetterReviews Orders never counted · 1,000 AI reviews/mo included $149/mo

They bill more as orders rise. Ours stays flat.

How we priced this · checked September 8, 2026

Competitor prices from yotpo.com/pricing, okendo.io/pricing, Stamped's App Store listing, Loox's App Store listing, checked September 8, 2026. Yotpo shown on the Pro plan (its AI tier); Loox on Convert ($50 per 300 orders past the first 300), switching to Loox Unlimited when that is cheaper. BetterReviews Unlimited is $149/mo with 1,000 AI-collected reviews included each month. Orders are never counted. Loox's top plan is also named Unlimited — the calculator labels it Loox Unlimited. Prefer self-serve? Install from the App Store.

Or $15, and no dedicated person for your store

Judge.me is the cheapest deal on the app store. At that price, a dedicated CSM and a designer, advanced AI features or custom widgets cannot be part of the deal.

Cheap collection. Same blank box. Same thin reviews.

We give you conversations that change what customers write, a dedicated person you can always reach, and a designer on your widgets.

Done for you. Tuned for your catalog.

A dedicated person on Slack and email. A designer on your widgets. Migration handled. Not a ticket queue.

A dedicated person you can always reach

Same person every time, on Slack and email. They learn your catalog. You are not a ticket number.

A designer on your widgets

Someone matches the review widget to your theme. Not a settings page you figure out alone.

Migration, done for you

Reviews, photos, and star ratings move over by hand, counted against your old app before you cancel.

A monthly read on your dashboard

Whether new reviews are helping shoppers decide, and what to change if they are not.

We built a fair-priced reviews app that helps people buy

We built BetterReviews for two reasons:

We previously ran reviews for a $100M Shopify store on Okendo. Most of the reviews gave us nothing to work with when merchandising product pages or creating marketing assets. After we fixed that for ourselves, we built BetterReviews for stores that refuse to treat reviews as wallpaper.

Before we switched, the review platform cost us thousands a month. Judge.me at $15 was not an option: no dedicated CSM, nobody to build custom widgets. So we priced BetterReviews high enough to afford a dedicated team, but flat and unlimited, so growing does not raise the bill.

Proudly built in Warsaw 🇵🇱

Daniel Studzinski Co-founder, BetterReviews

Unlimited orders, emails, and 1,000 AI-collected reviews included.

Unlimited orders

Orders are never counted. Growth does not change your plan price.

Unlimited reviews

Collect and display as many as you can get.

Unlimited review request emails

Send to every order, every time, with your own timing.

1,000 AI-collected reviews included

Every month, on Unlimited. Past that, the classic form stays free. Details in the FAQ.

  • Star ratings in Google search results and Google Shopping
  • Photo and video reviews
  • Automatic review analysis that flags spam and routes support-shaped messages to your team
  • Import from Okendo, Judge.me, or a CSV out of anything else
  • Full export of your data, any time
  • Q&A, review moderation, and a weekly digest of what came in

One plan. A dedicated person you can always reach.

A dedicated CSM on Slack and email. Same person every time. Flat $149 a month.

90-day outcome guarantee

If your new reviews are not more useful at 90 days, those months are free, credited on your Shopify bill.

How we measure that is in the FAQ.

Installing is free. Billing and the 14-day trial start when you switch review collection on.

Competitor prices on this page are from their public Shopify App Store listings and pricing pages, checked 31 August 2026. Yotpo does not publish a list price, so those figures are approximate. Renewal increases, top-up rates, and what happens at an order cap are as described in published merchant reports and vendor documentation, not from our own billing data.

You don't pay or cancel your current platform until it's proven.

The reason merchants stay on a reviews app they dislike is the switch. Losing reviews. Losing Google stars. Paying two bills. You do not rip Okendo out on day one. You run side by side until the numbers and the stars are proven.

01

Side by side, free

BetterReviews sits alongside your current app while everything moves across. The standard trial is 14 days, and if the switch needs longer, tell Daniel: the extra time is on us.

02

Migration, done for you

No import wizard for you to babysit. A person moves the reviews, the photos, the ratings, and the verified buyer status across by hand, and helps wire Google and Meta review feeds.

03

Count-match report

Reviews in on the old platform, reviews out on the new one, per product, side by side. Any number that does not match gets chased down before anything else moves, by the same person doing the move.

04

Google stars verified

Your product pages get run through Google's own testing tools until the stars read from BetterReviews. You keep the old app running until that check passes.

05

Pay at go-live

Billing starts when the widget goes live on your storefront. Not at signup. Not when the trial ends. When your customers can actually see it.

Most stores start on a few products, keep the old app live, and only cancel when new reviews are doing the work.

Frequently asked questions

Will I lose my Google star ratings?

No, and it does not run on trust. Your old app keeps running while both are live. Before you cancel anything, your product pages get checked in Google's own testing tools to confirm the stars are being read from BetterReviews. Only then do you turn the old one off. Google stars are the thing merchants are most scared of losing in a switch, so it is the last thing touched and the one thing verified out loud.

Can I bring my existing reviews?

Yes, and they get moved for you. Import from Okendo, Judge.me, or a CSV out of Yotpo, Loox, Stamped, REVIEWS.io, or anything else. Reviews, photos, star ratings, dates, and verified buyer status all come across. A co-founder's store came off Okendo with 306,000 of them intact. You get a count-match report per product so you can see nothing went missing.

We already have thousands of reviews. Why would we switch?

Because volume is not the problem. On most stores we audit, the vast majority of five-star text does not help a shopper decide. You are not starting over: you import everything, run side by side, and measure whether new reviews are more useful than what the old app collected.

What about Klaviyo, Google, and Meta?

Klaviyo: yes. Review events can power your flows the way they do today. Google Shopping stars and Meta catalog ratings: we provide an uploadable feed, and we help wire it during migration so you are not left figuring out the file alone. We are building 20+ more integrations right now and will ship them soon; until then, the side-by-side switch means your current Okendo surfaces can stay live while we cover the critical path.

I'm on Judge.me and happy with it. Should I switch?

Probably not. Judge.me at $15 with no order caps is the best deal on the Shopify app store, and if it is working for you, stay. This is built for stores that have outgrown that setup: brands where reviews should help shoppers decide on the product page, and where a shallow review corpus is costing real money. If that is not you yet, keep your $15 and come back when it is.

What does "price locked at signup" actually mean?

The monthly price you sign up at is the price you pay for as long as your subscription runs. No annual uplift, no renewal increase, no repricing when you grow. Orders and review request emails are never counted. Changing your price would require a new Shopify subscription that you explicitly approve in your admin. The lock is how Shopify billing works.

Is there a catch on "unlimited"?

Orders, reviews, and review request emails are unlimited: never counted, never capped, never silently stopped. AI-guided collection is included: 1,000 AI-collected reviews every month on Unlimited, 3,000 on Studio. A credit is used only when a customer actually submits an AI-guided review, never for starting a chat. Past that, the classic form stays free so collection never stops, or Fair auto-recharge adds 500 more AI reviews for $50 under a monthly cap you set (the first 50 over are free).

Is the review text really the customer's own words?

Yes, and there is a hard gate that keeps it that way. The chat asks questions, the review is drafted from the customer's own answers in their own phrasing, and the customer then reads the finished text and edits or approves it before anything publishes. Nothing posts without their sign-off, and you moderate as usual on top of that. This matters beyond quality: Google's product-rating rules and the FTC's consumer review rule both expect reviews to be the reviewer's genuine words, and the approval step is what keeps every published review exactly that.

Do negative reviews still publish?

Yes. Unhappy customers are not diverted away from leaving a public review. AI moderation can flag spam and route support-shaped messages to your team, but that is flagging and routing, not gating. A real negative review publishes like any other, subject to the same customer approval step and your normal moderation.

How does billing work?

Through Shopify's own billing system. The charge sits on your Shopify invoice, uninstalling cancels it, and Shopify's billing protections apply. That is also what makes the price lock more than a promise on a page: changing your price would require a new subscription that you would have to explicitly approve in your Shopify admin. The lock is enforced by how Shopify billing works, not by trust.

Where does my customers' data go?

Review conversations are processed by an AI provider under a data processing agreement, and that is the only thing the AI touches. Customer personal details are encrypted at rest, email lookups run on hashes rather than plaintext, and deletion requests cascade through everything, as required by Shopify's protected customer data rules. The chat transcript is retained as an audit trail of what the customer said and approved. The subprocessor list is short and available on request, and your data exports belong to you at all times.

Will customers actually answer questions instead of leaving stars?

Yes. If they just want to leave stars, they can. The chat is short, it is on their phone, and it already knows what they bought. Most people who answer the first question finish a review.

You are one person. What happens if you disappear?

Fair question. First, the exit is always open: your reviews are yours, and you can export all of them at any time in a format any other platform will take. Nothing is held hostage. Second, BetterReviews is funded by the merchants who use it, with no investors and no pressure to sell or pivot. Third, day to day you deal with one person, but you are not hanging off one calendar: a dedicated on-call engineer covers when Daniel is away, and during Black Friday Daniel is on. Fourth, a co-founder's $100M store runs its reviews on this platform: skin in the game, not a guarantee of immortality. Fifth, if BetterReviews ever grows past what one person can serve, the intake cap changes for new stores; the promise to existing stores does not.

What does the 90-day outcome guarantee cover?

If your new reviews are not more useful at 90 days, those months are free (credited on your Shopify bill). Usefulness of reviews collected via AI conversations, not the classic form and not length alone. The bar is at least 15 percentage points higher than your pre-switch baseline. Baseline and day-90 scores use the same short written rubric (use case, comparison, or concrete detail), scored with you in week one. You can challenge a sample and we reconcile before any credit. We also watch published reviews per 1,000 orders so collection does not quietly collapse. One carve-out: only one app should emit review stars on a product page.

Stop overpaying for a reviews platform that doesn't help shoppers decide

White-glove migration, one flat $149 plan with 1,000 AI-collected reviews included, conversations that get the specifics a form never does, and a dedicated person on your account.

Questions? Email Daniel: [email protected]