Google Shopping & syndication

Stand out on Google Shopping with your review stars.

Shoppers compare you side by side with everyone else. BetterReviews sends your reviews to Google every day, so your listings carry the stars your customers gave you.

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469,000+reviews in live Google feeds we serve today

Dailyfeed rebuilt, and we check Google actually fetched it

Freeon every plan, including Free

Set up once

Paste one URL. Google does the rest.

No theme code and no extra Shopify permissions. Turn the feed on, add it to Merchant Center, and every new approved review reaches Google within about a day.

1
Turn on the feed
One click in BetterReviews gives you a private feed URL for your store.
2
Paste it into Merchant Center
Add it as a product reviews source in Google Merchant Center. Google fetches it every day after that.
3
Stars show up on Google
Once Google approves your store for product ratings and you have 50 reviews across your catalog, stars usually appear within 2 to 4 weeks.

Built to Google's spec

A feed Google accepts the first time.

We follow Google's product reviews format to the letter and test our feed against Google's own schema. Star-only reviews and reviews with a link, email or phone number, which Google rejects, never make it in, and every review carries what Google needs to match it to the right product.

Matched by barcodeValid GTINs from your Shopify products, plus SKUs. Product URL as the fallback.
Only reviews Google takesApproved reviews with written text. Star-only ratings and anything with a link, email or phone number stay out.
Verified buyers markedReviews from real orders are flagged as verified purchases.
Private by defaultFirst name and last initial only. Never emails, order IDs or photos.

feeds/google/reviews/••••.xml

<review>
  <reviewer><name>Theo R.</name></reviewer>
  <review_timestamp>2026-10-08T18:24:11Z</review_timestamp>
  <title>Weeknight dinner sorted</title>
  <content>Six minutes from boiling water to bowl, and the sauce is genuinely good.</content>
  <ratings><overall min="1" max="5">5</overall></ratings>
  <products><product>
    <product_ids><gtins><gtin>0850012345671</gtin></gtins></product_ids>
    <product_name>Chili Garlic Noodles</product_name>
    <product_url>https://slurpco.com/products/chili-garlic-noodles</product_url>
  </product></products>
  <is_verified_purchase>true</is_verified_purchase>
</review>

We watch it for you

Know Google is actually reading it.

Most feeds are set up once and forgotten until the stars quietly disappear. We rebuild yours every day, confirm each fetch really came from Google, and our team gets an alert if Google stops fetching or your feed falls behind.

"Last fetched by Google" on your integration card, verified, not guessed
New approved reviews reach Google within about a day
When a customer asks to be erased, their name comes off your feed right away

Search results too

Stars in regular search, not just Shopping.

The review widget adds your average rating and review count to each product page as structured data, so Google can show stars next to your page in search results. It's on by default and needs no code.

Beyond Google

Your reviews, wherever you sell and send.

The same approved reviews feed every channel, so you collect once and use them everywhere.

Live

Google Shopping

Product ratings on Shopping, Search and Ads listings, from one daily feed.

Live

Google search results

Star rating structured data on your product pages, added by the review widget.

Set up by our team

Klaviyo

A feed of your best 4 and 5 star reviews to drop into any email or flow.

Set up by our team

Meta catalog

Ratings in your Meta catalog for Facebook and Instagram shops. Ask us to turn it on.

Coming soon

Shop app

Reviews from verified buyers on your Shop app product pages.

Switching apps?

Keep your stars when you move.

Reviews you bring over from your old app go into the same Google feed from day one. LoveCrafts moved more than 211,000 reviews from Feefo, and more than 150,000 of them now go to Google Shopping.

Free migration →

Questions about Google Shopping reviews

What does it cost?

Nothing extra. The Google Shopping feed is on every plan, including Free.

When will stars show on Google?

Google needs two things first: your store approved through its Product Ratings interest form, and at least 50 published reviews across your catalog. After the first fetch, stars usually appear within 2 to 4 weeks. Google sets that pace, not us.

Which reviews go into the feed?

Every approved, published review with written text and a star rating, with no cap. Google doesn't accept star-only ratings or reviews containing a link, email address or phone number, so we leave those out. If only the title has contact details, we send the review without its title.

How does Google match reviews to my products?

By barcode (GTIN) when your Shopify products have valid ones, which is the most reliable match. Otherwise by product URL on your store's main domain. We also send variant SKUs.

What do you share with Google?

The reviewer's first name and last initial, the title, text and rating, verified-buyer status, language, date and product details. Never the reviewer's email, order ID or photos.

I'm switching from another reviews app. Do I lose my Google stars?

No. Reviews you import into BetterReviews go into the same feed. Add our feed in Merchant Center, then remove your old app's source so Google doesn't receive each review twice.

How do I know it's working?

The integration card shows when Google last fetched your feed. We confirm the request really came from Google, and our team is alerted if Google stops fetching or the feed falls behind.

Do you support Google Seller Ratings or other marketplaces?

Not yet. Today it's product ratings on Google, star structured data in search, Klaviyo, and a Meta catalog feed our team sets up. Shop app sync is coming soon.

Everything works together.

Put your stars on Google.

Install free, turn on the feed and paste one URL into Merchant Center.