Billing & limits

Last updated: September 8, 2026

On an older plan? Stores that subscribed before the 2026 pricing change stay on their existing plan, and nothing about their billing has changed. See Billing on legacy plans. Stores still on the grandfathered Founder plan keep paying $99/mo forever — that rate is not offered to new stores.

BetterReviews has two plans for new signups. Both are flat monthly prices. Orders, reviews, and review request emails are never counted or capped, nothing throttles, and nothing silently stops. AI-collected reviews come with a monthly included amount, and you decide what happens past it.

Plans

Plan	Price	How to get it
Unlimited	$149/mo	Sign up in the app
Studio	$399/mo	Talk to us
Founder (grandfathered)	$99/mo	Existing subscribers only — not sold to new stores

Unlimited

Everything in the product:

Unlimited orders
Unlimited reviews
Unlimited review request emails
1,000 AI-collected reviews included every month
Dedicated CSM (Daniel) on Slack and email
Migration from your old review app, done for you
Custom widget design included
A monthly read of your dashboard from Daniel, so you know what your reviews are saying

Your price is locked at the price you signed up on for as long as you stay.

Studio, $399/mo

Everything in Unlimited, plus:

3,000 AI-collected reviews included every month, and extra credits at half the Unlimited rate
A monthly brief Daniel builds by hand from your reviews: hand-picked customer quotes worth putting in front of people, and ad angles drawn from what your reviewers actually said
Every quote screened for ad-platform acceptance before it reaches you

Studio is contact-only. Book a demo and we’ll talk through whether it fits.

How AI review credits work

A credit is used only when a customer actually submits an AI-collected review. Starting a chat never uses a credit. Abandoned chats never use a credit. Customers who skip the conversation and leave a star rating never use a credit. Conversations running the Standard model never draw credits either; see Choosing between Standard and Enhanced.

Unlimited includes 1,000 AI-collected reviews a month (same included amount on grandfathered Founder). Studio includes 3,000. For most stores that is far more than a month produces, so the included amount is not something you manage day to day.

What happens past the included amount

You choose, and neither option stops collection:

Do nothing. Customers get the classic review form instead of the AI chat. The form is free, forever, and collection never stops. When your next billing period starts, the AI chat comes back on its own.
Turn on Fair auto-recharge in Settings → Your Plan. When you run out, we add 500 more AI reviews for $50 on Unlimited (and grandfathered Founder) or $25 on Studio, charged through Shopify. You set a monthly spending cap between $50 and $1,000 (default $200), and auto-recharge never spends past it.

With auto-recharge on, the first 50 AI reviews over your included amount are free before the first block bills. That grace exists so a strong week at the end of a period never produces a surprise charge.

Turning auto-recharge off mid-period asks you to confirm first, since it means the chat falls back to the simple form as soon as you pass your included amount.

When you reach your monthly cap

When the next auto-recharge would exceed your cap, we stop buying blocks and the chat falls back to the simple form. Your plan card shows a Monthly cap reached badge.

Two ways it comes back. It comes back on its own when your billing period renews — you don’t have to change a setting or turn anything back on. Or it comes back right away if you raise the cap in Settings → Your Plan and save.

Cap changes are instant. Anywhere in $50–$1,000, the new cap takes effect immediately — no Shopify re-approval. The $1,000 ceiling is approved once at install; the merchant cap inside that ceiling is enforced locally by BetterReviews. Raising your cap doesn’t disturb a block that’s already being purchased.

When extra credits are paused until renewal

Separately from the cap, a top-up payment can occasionally fail to go through — most often on our side, when a subscription detail changes while a charge is in flight. When that happens we can’t retry that same top-up until your next billing period starts, so extra credits pause and the chat falls back to the simple form. Your plan card shows a Paused until renewal badge instead of the cap badge.

This one is worth knowing because it’s the exception to everything above: raising your cap won’t bring it back, and there’s nothing to switch back on. It clears by itself when your next billing period starts, and auto-recharge resumes automatically. If your credits are paused and you need capacity sooner, get in touch and we’ll take a look.

Lowering your cap mid-period can cause this. If a block has already been reserved and your new, lower cap no longer covers it, we cancel that purchase before anything is billed — nothing is charged, but that top-up is the one that’s now paused until renewal. Raising the cap back won’t re-buy it within the same period.

Free until you go live

Installing BetterReviews doesn’t cost anything and doesn’t ask you to approve a charge. You land straight in the dashboard.

What’s free, for as long as you want it:

Importing your existing reviews — CSV, Okendo, Judge.me, and the ongoing platform mirror
Rendering the review widget on your storefront against those imported reviews
Moderating, editing, replying, and changing any setting
50 playground conversations, lifetime, so you can try the AI chat yourself

What waits until you subscribe: AI review analysis (the sentiment, quality, marketing-ready, and support-routed tags), the AI chat for your real shoppers, review-request emails, the weekly digest, and the Studio and Product Pages surfaces.

The free trial

The 14-day free trial starts when you turn review collection on — the Start collecting step in onboarding, or cutover — not when you install. Take as long as you like importing and setting up first; the clock doesn’t start until you go live.

Before we let you turn collection on, we check we can reach you: a verified notification recipient, a legacy support address, or your Shopify store owner email. Most stores already have the last one.

Trials are granted on first-time installs. If your shop has held a paid subscription before, Shopify bills you on approval rather than starting a fresh trial.

When your subscription becomes active, we backfill AI analysis across your existing library, newest reviews first, up to 25,000 reviews. If you have more than that, tell us and we’ll run the rest.

How to check your plan

Settings → Your Plan shows your current plan, your price, your next billing date, and your AI review usage for the period: how many AI-collected reviews are included, how many have been used, and, if Fair auto-recharge is on, how far into the current block you are and what you’ve spent against your monthly cap.

The card shows auto-recharge in one of four states: off; on and covering your extra reviews; on but at your monthly cap (Monthly cap reached); or on but paused until your next billing period because a top-up didn’t go through (Paused until renewal).

Changing plans

Same Settings → Your Plan page. A plan change replaces the Shopify subscription, so you’ll approve the new subscription once. From that point the new plan’s included AI reviews apply to the current period, and usage counts against the new plan’s amount. Nothing you’ve collected is lost.

One thing does not carry over: a plan change starts a fresh billing period, so if you’d bought an extra 500-review block through auto-recharge and used only part of it, the unused remainder goes away when the new period begins. Reviews you already collected stay, but that purchased capacity doesn’t roll forward.

Moving to Studio starts with a conversation rather than a button. Book a demo.

Cancelling your plan

Settings → Your Plan → Cancel subscription. Your plan ends today. You won’t be charged for the remainder of the period, but it isn’t refunded. AI conversations stop and customers see the simple form.

Outbound review-request emails are also cancelled. Any review requests we hadn’t sent yet (scheduled, claimed, or queued for delivery) are bulk-cancelled at the same time. Already-sent emails are unaffected. We also flip your review-collection toggle off so no new requests get queued.

Re-subscribing does NOT auto-resume sending. If you re-subscribe later, AI conversations come back automatically, but review-request emails stay off until you toggle them back on in Collect → Review collection. This is deliberate: we won’t start sending on your behalf after a billing lapse without an explicit click. When you flip the toggle back on, we walk you through the dry-run preview again so you can see exactly which orders we’d queue.

What keeps working after you cancel

Cancelling drops you back to the free state — it is not a lockout.

Keeps working, indefinitely:

Your review widget keeps rendering on your storefront
Imports keep flowing — CSV, and the ongoing Okendo/Judge.me/platform mirror
The moderation queue, review editing, replies, and every setting page
Exporting your data

Keeps working for 14 days, then stops: your syndication feeds (Google Shopping product ratings, Klaviyo, Meta) and the /integrations/* endpoints. That grace period exists so an accidental cancel doesn’t quietly break a live feed. Resubscribe inside the 14 days and nothing ever went dark.

Stops immediately: review-request emails, the weekly digest, the AI chat for shoppers, and AI review analysis. Reviews that arrive by import while you’re cancelled land without sentiment, quality, or marketing-ready tags. When you resubscribe, we backfill analysis across everything that’s missing it, newest first, up to 25,000 reviews — you don’t lose the tagging, it just arrives late.

If you cancel during your free trial (you’ve never paid yet), you keep your trial eligibility. If you cancel after at least one paid charge captured, resubscribing won’t restart the trial; Shopify bills you immediately on the new approval.

Your reviews stay yours either way. Export them at any time.

Why we bill this way

Why it works this way: the things that grow with your store (orders, reviews, emails) are never metered, so a record month never produces a record bill. The one thing with a real per-unit cost to us, an AI-collected review, comes with an included amount sized so most stores never think about it, and a credit only counts when a customer actually submits. Past that, the choice is yours: the free classic form, or an auto-recharge you cap yourself. Nothing throttles and nothing silently stops, which is the failure mode we built this model to avoid.