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Okendo Pricing Breakdown: What Each Plan Actually Includes (2026)
A detailed breakdown of Okendo's pricing tiers — what's in each plan, what's locked behind higher tiers, and how the costs compare to alternatives at every order volume.
Okendo has four pricing tiers, but the features most stores need — AI summaries, Q&A, Klaviyo — are spread across the upper plans in ways that aren’t immediately obvious. This page breaks down exactly what each tier includes, what it costs at different order volumes, and where the gaps are.
All Okendo pricing here was read from Okendo’s own order-volume selector on okendo.io/pricing on September 10, 2026, cross-checked against the Shopify App Store listing. Their bands are 0–200, 201–1,500, 1,501–3,500, 3,501–10,000 and 10,001+; the Advanced bracket is $499/mo. That selector is rendered in the browser rather than published as a document, so it is worth re-checking against a live quote. BetterReviews prices on this page are Better at $149/mo.
Pricing
What does Okendo really cost at your volume?
At 5,000 orders: $499 → $149.
Other platforms at this volume
You keep $4,200 a year with BetterReviews.
Same package either way. There is a Free plan with no time limit, and billing starts only if and when you subscribe.
How we priced this · sources and dates
Each competitor's prices come from its own source, checked on its own date: Yotpo's reviews-pricing.md (archived) (September 10, 2026); okendo.io/pricing (September 10, 2026); Stamped's App Store listing (September 8, 2026); Loox's App Store listing (September 8, 2026). Yotpo shown on the Pro plan (its AI tier), whose published ladder tops out at $379/mo for up to 5,999 monthly orders — 6,000+ is quoted by sales. Yotpo serves two different price tables from the same pricing URL, so we cite its own price document via the Internet Archive rather than the live page. Okendo's bands step at 1,500 and 3,500 orders, so crossing 1,500 moves Growth to Power in a single order. Loox on Convert ($50 per 300 orders past the first 300), switching to Loox Unlimited when that is cheaper. BetterReviews (Better plan) is $149/mo with 1,000 AI-guided reviews included each month. Orders are never counted. Prefer self-serve? Install from the App Store.
Okendo pricing tiers
Free — $0/month
Order limit: 50 orders/month
Includes:
- Review forms with email requests
- Basic review display widgets
- Google rich snippets (structured data)
- Manual review moderation
- Email support
Doesn’t include: AI summaries, AI keywords, Q&A widget, TikTok Shop, Klaviyo integration, SMS integration, advanced CSS, advanced reporting, managed onboarding, attribute-based reviews on forms.
The reality: The free plan is a basic review collection tool. It works for stores doing fewer than 50 orders/month that just need star ratings and a review widget. Beyond that, you’ll hit the order limit quickly.
Essential — $19/month
Order limit: 200 orders/month
Includes: Everything in Free, with a higher order limit.
That’s it. The Essential plan is nearly identical to the Free plan — you’re paying $19/month for 150 additional orders. No new features unlock at this tier. This is Okendo’s most criticized pricing decision:
“The pricing is comically misleading.” — WYLDE GOLD, Shopify App Store, Jun 2025
Growth — $119/month
Order limit: 1,500 orders/month
Adds over Essential:
- AI review summaries
- AI keyword extraction
- Q&A widget (questions and answers on product pages)
- TikTok Shop integration
- Enhanced review display options
This is where Okendo’s real product begins. The features most mid-market stores need — AI summaries, Q&A — require a $119/month commitment. The jump from $19 to $119 is the largest tier gap in the Shopify review app space.
Power — $299/month
Order limit: 3,500 orders/month
Adds over Growth:
- Klaviyo integration
- SMS integrations
- Advanced CSS customization
- Advanced reporting and analytics
- Managed onboarding with a dedicated CSM
The Klaviyo lock-in: Most Shopify stores use Klaviyo for email marketing. Okendo locks the Klaviyo integration behind the $299/month Power plan. If you need your review data flowing into Klaviyo segments and flows, this is the minimum tier.
What you’ll actually pay: real-world scenarios
Small store: 100 orders/month
| App | Plan | Monthly Cost | AI features included? |
|---|---|---|---|
| Okendo | Essential | $19/mo | No |
| Okendo | Growth (for AI) | $119/mo | Yes |
| BetterReviews | Better | $149/mo | Yes (conversations, summaries, moderation, all included) |
| Judge.me | Free | $0/mo | No |
| Judge.me | Awesome | $15/mo | Basic (replies, summary) |
At 100 orders, Okendo Essential is $19/mo without AI, and Growth — the cheapest tier with AI — is $119/mo, $30 under BetterReviews (Better plan).
That $30 lasts exactly as long as your store stays small. Okendo prices in order bands, and the bands are where the money is:
| Monthly orders | Okendo | BetterReviews |
|---|---|---|
| up to 200 | $19/mo (Essential, no AI) | $149/mo |
| 201-1,500 | $119/mo (Growth) | $149/mo |
| 1,501-3,500 | $299/mo (Power) | $149/mo |
| 3,501-10,000 | $499/mo (Advanced) | $149/mo |
| 10,001+ | Custom pricing, speak to sales | $149/mo |
Order number 1,501 costs you $180 a month. Not a bigger plan you chose — one order over the band, and Growth becomes Power: $119 to $299, a 151% increase, triggered by a single sale. Okendo’s own FAQ describes the two ways out: “you can choose to either upgrade your plan level or purchase a once off ‘top up’ of order credits.” Both of them cost more.
And the band is set by your best month, not your average one. A store that normally does 1,400 orders and has one strong November crosses into Power for that cycle. The mechanic bills you hardest exactly when a promotion works.
BetterReviews is $149 at 100 orders and $149 at 20,000. Orders are never counted, so there is no band to cross, no credits to top up, and no month where growing costs you extra.
Mid-market store: 500 orders/month
| App | Plan | Monthly Cost | Key features |
|---|---|---|---|
| Okendo | Growth | $119/mo | AI summaries, Q&A, no Klaviyo |
| Okendo | Power | $299/mo | + Klaviyo, SMS, advanced reporting |
| BetterReviews | Better | $149/mo | AI conversations, moderation, AI summaries, Product Pages content |
| Yotpo | Starter | $89/mo | Photo reviews, no AI |
| Yotpo | Pro | $169/mo | AI summaries, smart sorting |
At 500 orders, Okendo Growth is $119/mo — $30 under Better at $149 — and you are 1,001 orders from that becoming $299. Wanting Klaviyo gets you there immediately: it is a Power feature, so the integration most Shopify stores already run is a $180/mo upgrade rather than a toggle. Better includes AI-guided collection, a dedicated CSM, Klaviyo, and Product Pages at $149, and it does not change when your order count does.
Growing store: 1,500 orders/month
| App | Plan | Monthly Cost | Annual Cost |
|---|---|---|---|
| Okendo | Growth | $119/mo | $1,428/yr |
| Okendo | Power | $299/mo | $3,588/yr |
| BetterReviews | Better | $149/mo | $1,788/yr |
| Judge.me | Awesome | $15/mo | $180/yr |
At 1,500 orders you’re at the Growth plan’s limit. Any growth beyond this pushes you to Power ($299/mo) or you pay overage. Better at $149/mo includes AI-guided collection, FAQs, “best for” labels, and SEO descriptions, and it does not count orders at all. Against Okendo Power that is $150/mo less, or $1,800 a year, at any volume.
Annual costs in these tables use monthly billing. Okendo’s annual prepay prices run about 8 percent lower per the listing.
The feature gap problem
Okendo’s pricing creates a pattern where the features stores actually need are always one tier above what they’re paying for:
| Feature | Free | Essential ($19) | Growth ($119) | Power ($299) |
|---|---|---|---|---|
| Review forms | Yes | Yes | Yes | Yes |
| Google rich snippets | Yes | Yes | Yes | Yes |
| AI summaries | No | No | Yes | Yes |
| Q&A widget | No | No | Yes | Yes |
| TikTok Shop | No | No | Yes | Yes |
| Klaviyo integration | No | No | No | Yes |
| SMS integrations | No | No | No | Yes |
| Advanced CSS | No | No | No | Yes |
| Managed onboarding | No | No | No | Yes |
The $19 Essential plan adds no features over Free. The features that matter (AI, Q&A) start at $119. The integration most stores need (Klaviyo) requires $299. Each valuable feature is positioned to push you to the next tier.
For comparison, BetterReviews includes founder-led onboarding in a private Slack channel on both paid plans, no enterprise tier required — you @mention the team for help, run review approvals from Slack, and get notified the moment a marketing-ready review comes in. Okendo’s equivalent (a managed onboarding with a dedicated CSM) is gated behind their $299/mo Power plan.
How to reduce your Okendo bill without switching
Five checks that lower most Okendo bills, whether you ever talk to us or not.
- Verify your bracket against your real volume. Okendo bills by order bracket (200 / 1,500 / 3,500 / 10,000). If a spike moved you up a bracket, nothing moves you back down automatically. Check what you are on.
- Watch the top-up trap in peak season. At the cap you either upgrade the plan or buy one-off order credits, and a published merchant report puts top-up credits at roughly double the subscription’s per-order rate. BFCM is when you are most likely to hit the cap, so decide before November which of the two you will do.
- Ask whether you are on Power just for Klaviyo. If the $299 tier’s only earning feature for you is the Klaviyo integration, you are paying $180/month over Growth for one connector.
- Cut the add-on products you are not running. Loyalty, Quizzes, Referrals, and Surveys bill on top of Reviews. An add-on nobody has configured is pure spend.
- Take the annual discount only if you are staying. Annual billing saves about 8 percent per the listing’s annual prices, but it is a commitment. Price it against the chance you switch this year.
Already done all five and still paying $299 or more a month for review collection? That is when switching stops being a hassle and starts being a raise.
If you do switch, the switch is the safe part
The reason merchants stay on a reviews app they dislike is the switch itself: losing reviews, losing Google stars, paying two bills. So the switch runs side by side. Okendo stays live while a person on our team moves your reviews across (direct import, no CSV needed; a co-founder’s store came off Okendo with 306,000 reviews intact), you get a count-match report per product, and we run your product pages through Google’s own testing tools until the stars read from BetterReviews. You cancel Okendo after that check passes, not before. You can import your reviews yourself on the Free plan; the done-for-you migration is included on Better and Studio. The migration guide covers the whole sequence, including the honest caveat about attribute reviews.
Where Okendo’s pricing is justified
Okendo is a strong product. The pricing reflects genuine value in specific scenarios:
Attribute-based reviews
No competitor matches Okendo’s structured attribute system. If you sell fashion, beauty, or supplements — where shoppers want to filter reviews by size, skin type, or body type — Okendo’s attribute forms are genuinely best-in-class. This alone can justify the Growth or Power plan for the right store.
Enterprise requirements
SOC 2 certification, Shopify Plus certification, $31M in funding, 18,000+ stores including SKIMS, Rhode, NOBULL, and Harry’s. If your procurement team requires enterprise compliance and proven scale, Okendo checks those boxes.
Bazaarvoice syndication
Retail syndication to Walmart, Target, Nordstrom and 1,900+ retail partners via Bazaarvoice. If you sell through physical retail alongside DTC, this is a feature that justifies premium pricing.
Platform breadth
Okendo has expanded into loyalty, quizzes, referrals, and surveys — all sharing unified customer data. If you want to reduce app sprawl, Okendo’s growing platform can replace multiple tools.
Alternatives at every budget
| Need | Best option | Price |
|---|---|---|
| Every AI feature in one flat plan | BetterReviews | $149/mo |
| Maximum features for minimum cost | Judge.me | Free / $15/mo |
| Photo/video-first with referrals | Loox | Free (500 orders) |
| Enterprise platform suite | Yotpo | $15+/mo (scales with volume) |
| Reviews + loyalty bundled | Stamped | $23/mo |
For a full feature comparison, see BetterReviews vs Okendo.
Considering a switch? See the Yotpo vs Okendo comparison or the migration guide from Okendo.
For what a review programme should do beyond its line-item cost, see the complete guide to Shopify reviews.
Questions merchants ask
Flat $149/mo. Every feature included.
Free plan available. Better is $149/mo, locked at signup. No per-order charges, orders never counted, 1,000 AI-guided reviews included every month. We move your reviews across while Okendo stays live. You can import your reviews yourself on the Free plan; the done-for-you migration is included on Better and Studio. Upgrade when you want AI conversations. Cancel anytime.