Billing & limits
Last updated: April 24, 2026
BetterReviews charges per AI-collected review. A review is billable only when a customer goes through an Enhanced-model chat and submits — abandoned chats, support-only conversations, and Standard-model conversations never count.
What counts as a billable review
- Counts: customer completes an Enhanced-model chat and submits a review.
- Doesn’t count:
- Customer closes the tab partway through and never returns
- Customer hits the support card and leaves without submitting
- Customer starts the chat but hits an error before submitting
- Standard-model conversations — unlimited on every plan
- Review request emails that are sent but never clicked
- Reviews imported from Okendo / Judge.me / Yotpo / Loox / CSV
Plans
| Plan | Price | Enhanced AI reviews | Overage block | Best for |
|---|---|---|---|---|
| Reviews | $49/mo | 200 / month | $25 per 100 extras (Small) | Small stores getting started |
| Pro | $199/mo | 1,000 / month | $50 per 300 extras (Medium) | Mid-size stores scaling review volume |
| Enterprise | $399/mo | 2,000 / month | $100 per 1,000 extras (Large) | High-volume stores |
Need more than 2,000 per month, or bespoke enterprise terms? Reach out for custom pricing.
Fair auto-recharge (opt-in)
Auto-recharge is the way you buy extra Enhanced reviews when you exceed your plan. Your tier is determined by your plan — Reviews gets Small, Pro gets Medium, Enterprise gets Large. You don’t pick a tier; if you want a bigger block at a lower per-review rate, upgrade your plan.
Tiers at a glance
| Plan | Tier | Block size | Price per block | Grace (free) | Per-review rate |
|---|---|---|---|---|---|
| Reviews | Small | 100 extras | $25 | First 10 | $0.25 |
| Pro | Medium | 300 extras | $50 | First 30 | $0.17 |
| Enterprise | Large | 1,000 extras | $100 | First 100 | $0.10 |
Bespoke enterprise contracts can use a custom tier set by BetterReviews support — your Settings card shows the exact price per block you agreed to.
How the grace works
The first 10% of overage is free — once per billing period, on the first block only. Examples on the Reviews plan (Small tier: $25 / 100 / 10 free):
- You exceed your plan by 7 reviews → charged $0.
- You exceed by 15 → charged $25; your block covers reviews up to 100 over plan.
- You exceed by 108 → charged $50 total ($25 × 2 blocks). The 2nd block gets no additional grace.
After a block is purchased, additional capacity is the full 100 / 300 / 1,000 reviews — no grace on blocks 2+.
Off by default
Auto-recharge is opt-in. Until you enable it in Settings → Your Plan, going over your plan limit switches the chat to a simple review form (stars + text) for the rest of the period.
Your monthly spending cap
You set a cap (default $200, range $50–$1,000). When the next auto-recharge would exceed your cap, we stop buying blocks and the chat falls back to the simple form until your period renews.
Cap changes are instant. Anywhere in $50–$1,000, the new cap takes effect immediately — no Shopify re-approval. The $1,000 ceiling is approved once at install; the merchant cap inside that ceiling is enforced locally by BetterReviews.
How to enable auto-recharge
Go to Settings → Your Plan. You’ll find a “Fair auto-recharge” card with:
- A line showing your current plan’s block size and price (e.g. “On the Pro plan, extra AI-collected reviews cost $50 per 300 reviews. First 30 free.”)
- An optional upsell hint if a bigger plan would give you a better per-review rate
- An auto-recharge On/Off switch and a monthly spending cap field ($50–$1,000)
- A single “Save changes” button (enabled once you’ve changed something)
Screenshot of the auto-recharge card in Settings → Your Plan — manual capture, drop in here.
Toggling auto-recharge on, off, or changing the cap inside $50–$1,000 is instant — no Shopify approval screen. (Turning auto-recharge off mid-period asks you to confirm, since once you exceed your plan limit customers will see the simple form until you turn it back on.)
How to check your usage
Settings → Your Plan shows:
- Your current plan and its Enhanced-review limit
- Enhanced reviews used this period
- Auto-recharge status (off / active / cap reached)
- How many reviews into your current block you are
- Total spent this period against your cap
Upgrading or downgrading a plan
Same Settings → Your Plan page. Plan changes replace the Shopify subscription, so you’ll approve the new subscription once. A plan change also changes your overage tier — Reviews→Pro takes you from $25/100 to $50/300, Pro→Enterprise takes you to $100/1,000 with a lower per-review rate.
Trial granting is once-per-shop. First-time installers get 7 days. If you’ve previously had a paid subscription, switching plans bills you immediately on Shopify approval — no fresh trial. (The pricing page shows “Upgrade to” or “Downgrade to” instead of “Start 7-day free trial” once you’ve subscribed before.)
Forfeit on plan change: when you change plans, any unused paid extras from your previous period are forfeited — the new plan starts a fresh billing period and a fresh block allowance. Example: you’re on Pro, you bought one $50 Medium block (300 extras), you’ve used 50 of them, you upgrade to Enterprise mid-period. The remaining 250 extras on the old Medium block go away; your new Enterprise period begins with the fresh Large-tier allowance. Upgrading is still almost always cheaper because the per-review rate drops.
Cancelling your plan
Settings → Your Plan → Cancel subscription. Your plan ends today; you won’t be charged for the remainder of the period, but it’s not refunded, and any unused paid extras are forfeited. AI conversations stop and customers see the simple form.
If you cancel during your free trial (you’ve never paid yet), you keep your trial eligibility — you can re-subscribe later and start a fresh 7-day trial. If you cancel after at least one paid charge captured, resubscribing won’t restart the trial; Shopify bills you immediately on the new approval.
Why we bill this way
Why it works this way: we get paid when the AI actually delivers a collected review. Conversations that abandon, error out, or flip to support are real interactions we handle for you, but they aren’t reviews. Standard-model conversations are unlimited because we want you to use them freely. Locking tier to plan keeps billing transparent — no small-plan merchants accidentally racking up big blocks they don’t need, no hidden tiers for enterprise contracts unless BetterReviews sets one up with you directly.